After researching youth group logos and identities from surrounding churches of similar faith, and establishing direction with the youth pastors, I first designed the primary logo loosely inspired by the appearance of an authenticity seal. A bold script font spells out “Authentic” with a long tail protruding from the “c” to give a playful feel. The script font is paired with a bold sans serif display font for the words “Student Ministries”. Four bold and playful colors were chosen, and a simplified secondary logo was designed alongside for tighter and more constrained use cases. Solid color versions of each logo were designed as well, primarily for use on merchandising to keep printing and production costs low. While not all proposed merchandise was produced, designs included T-shirts, hoodies, notebooks, hats, stickers, and pins.

The result is a cohesive brand that feels more playful, approachable, and catered toward an audience of pre-teens and teenagers.