AUTHENTIC CONVERSATIONS
Client: Authentic Student Ministries Youth Group
Project: Logo & Visual Identity
Audience: Middle & High School Students
Constraints: Remain consistent with previoulsy designed Authentic Student Ministries brand guidelines
To extend the newly established visual identity for Authentic Student Ministries, youth pastors Austin and David partnered with me to rebrand the youth group’s Spotify and YouTube podcast, Authentic Conversations. The podcast required its own visual presence while remaining clearly connected to the parent brand.
The primary challenge was to create a distinct sub-brand that felt recognizable within the Authentic Student Ministries ecosystem. The identity needed to translate effectively across digital platforms, perform at small sizes, and remain flexible for episode-specific content.
The solution builds on the existing brand system through the use of the primary typeface and secondary color palette, ensuring visual continuity. Textbox-inspired graphic elements were introduced to reference dialogue and discussion, reinforcing the conversational nature of the podcast. A dotted halftone pattern adds texture and energy while maintaining consistency with the youthful, approachable tone of the overall brand.
COLOR PALLETE
